There is no magic bullet to driving new business, but there are things you can do to make your digital presence attract new clients. The key is creating real value. Value can only be created when you know what value means to your clients, and when you are prepared to change the way you do things to deliver it.
Having worked for a web content management solution provider for brands spanning many industries, I have come to understand that value means different things to different clients. For some it means cheap deals, and for others value has become more about knowledge. To know what value means for your clients, you have to look to website and social media analytics.
When armed with this knowledge, you’ll begin to get a pretty good understanding about what your clients are and are not interested in. And when you know that, you can begin to add true value.
After going through this exercise, no doubt you will see that content is at the top of the value-added list, whether practice-related content, case histories, thought leadership content, and so on. Knowing which content clients find valuable will help you create a content marketing plan that delivers the value that clients crave. It will draw clients to your website, and keep them coming back for more.
Engaged clients are the holy grail. Authentic content will keep clients coming back to the well for more, and will drive new business in the long run.
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