Legal Blog.

Some thoughts from our team regarding legal websites

Practice Page Best Practices—An Opportunity for Differentiation

Legal practice pages are in dire need of a digital makeover, and that likely includes yours.  Sure, a one-size-fits-all long description of your practice will inform site visitors about what you do IF they bother to read it. Web pages filled with dense text are yesterday’s best practice, and most law firms apparently didn’t get the memo. Today’s web visitor is used to consuming news in digital soundbites with engaging images. They scan, read what interests them, and move on.

Luckily, web content management systems have come a long way making it really simple to turn those pages of dense text into perfect positioning pages. In a few simple clicks of the mouse, you can really differentiate your firm and make it stand out in a crowd of practice page mediocrity. One dynamic template is all you need to transform every practice page on your website into a page that actually drives new business.  

Here are a few ways to make your practice page stand out in a crowded marketplace.

  • Differentiate with your page title: Strategic Advisors to Securities Firms, for example.
  • Include a succinct positioning statement.
  • Include an engaging practice-related image.
  • Include clearly defined sections with easy to scan bullets that add value and demonstrate expertise, such as Research Projects, Recent Articles, and Emerging Issues.
  • Include attorney and partner profiles.
  • Include case summaries and client testimonials.
  • Include a clear call to action.

It’s so simple. CommonSpot puts the power of creating and managing templates squarely in the hands of the people who use them—your staff. It’s as easy as choosing your layout and adding in the appropriate content objects, such as a text block, images, etc. Templates can be as simple or sophisticated as you like and can include scheduled or dynamic content, profiles, social media, multimedia, and more, all without coding.

Don’t you think it’s time for a practice page makeover?