How do you engage prospective clients more effectively? Video provides law firms with an enormous opportunity to engage directly and authentically with website visitors. They make attorneys appear more human and approachable which can be a significant differentiator in the competitive legal industry. Also, unlike other marketing tactics, video content draws clients directly to you via search engine and social media traffic. In fact, video content is 53 times more likely to appear on the first page of results now that Google and Bing display blended video and text content, making it a very powerful marketing tool for driving new business. Videos also increase landing page conversion rates by up to 80 percent making it a powerful marketing tool for driving new business.
CommonSpot simplifies video management by seamlessly integrating with multiple media sources such as YouTube or Brightcove. Staff can easily upload and publish videos, as well as add thumbnails, titles, keywords, and descriptions for easy searching and viewing. Multimedia files can be managed right from within the CommonSpot user interface and are organized by category, eliminating the need to navigate away from your site to search, preview, or select media or embeddable code.