The biggest challenge for law firms today is differentiation in what has become a very competitive industry. To bring in new business, firms must leverage their greatest assets—the attorneys and partners which are the backbone of any law practice. Profiles are the best way to showcase expertise, build credibility, and make attorneys appear more approachable to clients.
CommonSpot’s Profile and Directory feature allows you to do just that. Through a simple form interface, any authenticated attorney or staff member can easily create compelling bios that include what you would typically expect to see, such as vCards, education, admissions, work experience, professional associations, practice areas, industries, related news and publications. But they can also add the details that build credibility and command respect, such as major achievements, published works, lectures/speaking engagements, ongoing and settled cases, news citations, presentations, videos and webinars, pro bono work, and more.
Once created, attorney profiles can be displayed on individual profile pages, found through a highly customizable and easily searchable profile directory, and spotlighted on related pages like practice areas, industries or office pages. There is virtually no limit to how profile content can be captured, presented, and re-used throughout your site.
Profile & Directory features include: